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Confusion, MislabelingIn Asian Naturals Market

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By: TOM BRANNA

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UNITED KINGDOM: Natural cosmetic sales are increasing at a fast rate in Asia, however, the market is blighted by false marketing claims, mislabeling of products and consumer confusion, according to Organic Monitor, which is based in the UK. The agency’s research finds high consumer demand for “chemically clean” cosmetics is leading many Asian companies to jump on the natural and organic bandwagon. Unlike in Europe and North America, there are no private standards for natural and organic cosm...

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